Digital Marketing

Domain Name
03 Aug

How To Choose A Domain Name For SEO

Digital Marketing, SEO,

The question, ‘What Is In a Name?’ is one that has been taxing business owners for many years, especially when it comes to choosing a domain for their new website. Often their hands are tied as the only option they have is to use the brand name of their business.

For SEO purposes that may limit them somewhat, but there are other aspects of a domain name that can be considered with regards to SEO, and if you are at the point of choosing a domain for your SEO strategy, here are some of them.

Exact Match Domain Names

There are probably more SEO arguments over whether exact match domain names still carry any weight than any other subject. As it stands, they certainly seem to, albeit maybe not as much as they used to.

Getting an exact match domain that is the same for your main keyword is often difficult as lots of them have already been taken, but if you were a mechanic in Albany, then albanymechanics.com could be an excellent exact match domain to own…and at the time of writing, it is available.

Top Level Domains

While the impact may not be huge, Google does regard the top-level domains in a more favourable light than many of the countless new domain suffixes that are now available.

While it gets more difficult to find one that has not already been taken, a ‘dot com’ domain should be your first choice. After that, you should look for either a ‘dot net’ or a ‘dot org’ domain.

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Ways To Implement Local SEO
15 Jun

5 Ways To Implement Local SEO Properly

Digital Marketing, SEO,

Anyone who is a genuine SEO expert will tell you that SEO is not one single set of skills and techniques that apply equally across the board. The truth is that each individual website is different and what it needs to be optimised for search engine ranking will be different from any other.

Those differences also apply at the level at which the website is hoping to rank with respect to its target audience. The SEO required for a business that has a global reach and only operates online will be different to the one which has a physical store and only targets customers within a certain city.

The latter needs what is known as ‘Local SEO’ and there are several ways in which this can be best applied. Here are 5 of the most effective:

Include Location Pages Within Your Website

If your business has more than one store, office, or other type of premises, then each of those locations should have a page within your website. Some people will be searching for those specific locations and if you have a page that is optimised for that location, it is more likely to show up in the results.

You should include address details, opening hours, telephone numbers, and even the parking information to make it as easy as possible for anyone landing on those pages to make the decision to visit.

Make the Content Local

Let us take the example of a local pet store that has a website and adds lots of great content about looking after pets of all shapes and sizes. While that is better than no content at all, if it is generic, then there is no appeal for anyone reading it who lives locally.

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23 Oct

5 Ways To Leverage Social Media Marketing To Your Benefit

Digital Marketing, Social Media Marketing,

We asked Slinky Digital and they said like most forms of digital marketing, social media marketing (SMM) is difficult. Although it might have been easy to get great returns on your Facebook ads in the past, SMM has become a lot more competitive, to the point where it’s very easy to lose a lot of money if you’re not careful.

Luckily, there are numerous different ways to leverage social media marketing for your business or website. I’ve outlined five of my favourite in this article, but remember, it’s always a good idea to do your own research and identify the most profitable techniques for your situation.

  1. Use Heavily Targeted Ads

It’s important to make sure that you don’t fall into the trap of thinking that you can create one advertising campaign and present it to all your potential customers. In fact, doing this will only lose you money.

Instead, you should be creating numerous small, highly targeted ad campaigns which appeal to specific groups of people. This will increase your chance of conversions, boosting your return on investment.

  1. Test, Test & Test Some More

In reality, there’s no such thing as testing your social media advertising campaigns too much. Although you might be a little impatient, and thus tempted to jump straight into a full-scale campaign, to do so would be suicide.

Instead, think about what sort of ads are going to appeal to your target audience and put together a number of possible campaigns. Test these out with a small percentage of your marketing budget, and then choose the ones which perform best.

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